People often walk into our Jahikala Tartu store saying, “I’m just popping in for a minute…” and then suddenly it’s been 40 minutes. Sometimes an hour. Not because there’s a queue — but because the conversation starts, questions come out, and a vague plan turns into something that actually makes sense.
That’s the kind of shop we’ve built. Jahikala isn’t only a place to grab “a lure” or “some line” and head out. A lot of customers come in to talk things through, get practical guidance, and leave with a setup that matches how they fish — whether they’re completely new or a more experienced angler.
When fishing hits that “in-between” season
There are times of year when it feels like you can’t really do anything. The ice is too weak to step on, but there’s still a skim of ice so casting from the bank (or getting out by boat) isn’t much of a plan either. That’s when we see a lot of people coming in not to “buy a thing”, but to plan.
We’ll talk options, timing, and alternatives — and quite often the conversation turns to fishing outside Estonia as well. Where to go, what to pack, how to adapt your usual approach to different waters, and what gear is worth bringing (and what’s just extra weight).
Our team are anglers first — and it shows
The biggest difference is simple: you can feel it when the person helping you actually lives this stuff. In our store, that’s exactly the case.
Pavel — the “make it work” setups guy
If the topic is rigs, complete setups, and the “how do I actually put this together?” part, Pavel is the one people gravitate towards. Whether it’s winter fishing, spinning, different rig styles, nods, lines — Pavel helps build things in a way that makes sense, so you don’t leave with “something to try”, you leave with a working setup.
One winter story still stands out. Two dads came in with their kids because they wanted to try ice fishing for the first time. None of them had done it before. Pavel basically gave them a mini “winter fishing lesson”: simple theory first, then choosing the right kit, and finally putting the rigs together there and then. They left ready — not guessing.
Preedik — sea trout and sea fishing specialist
If you’re into sea trout and coastal fishing, Preedik is your person. He’s the one who’ll talk through shoreline conditions, wind, timing, and the small details that actually matter.
You’ll also notice our aquarium in the shop. That wasn’t added just to look nice. It was Preedik’s suggestion — a practical way to check how a lure swims and behaves in the water when someone wants to see the action properly before committing.
Indrek — the heart of our Tartu store
Indrek is the centre of the store in every sense. Customers often say he’s “like Google”, just more human — quick, accurate, and genuinely helpful. If you’ve got a question, Indrek will find the answer, offer sensible alternatives, and help match gear to your style and the waters you fish.
And yes — based on plenty of customer feedback, we can confidently say Indrek is also a favourite with kids. On top of fishing advice, he can give solid hunting tips as well. Proper all-rounder.
Why this matters for you
Because fishing isn’t just “buy something and go”. It’s a chain of decisions: where, what species, what method, what depth, what conditions. Talking that through with someone who actually fishes saves you from the classic situation: buying something, getting home, and realising it’s not quite right.
We genuinely don’t mind if your visit turns into a longer chat. People sit down, have a coffee, talk about the weather — and mostly talk about fishing. Because usually that means you leave with a clearer plan, better confidence, and gear that fits.
If you’ve got an idea or a question — summer, autumn, winter, or the awkward in-between period — pop in. In our Tartu store, advice is part of the experience.
